The line of local residents looking to get their first taste of stretched down Atlantic Avenue Friday afternoon as Marblehead's newest business opened its doors.
Amid a crowd of local students, owner Michael Hennessy was happy to report that he had already sold some 500 cups by the time the afternoon rush subsided.
"It really has been incredible," Hennessy said. "This is the first time it's slowed down a little bit all day."
The new yorgurt chain, which offers customers the chance to mix and match their favorite frozen yogurt flavors and choose from a host of toppings, is the third to open in Massachusetts.
There are already Orange Leaf Frozen Yogurt shops open in Andover and Salem and additional locations are expected to open soon in Belmont, Lexington, Melrose, Newburyport, Newton, Reading, Seekonk and Westford, according to the company's website.
Prior to opening, Marblehead's location was , compliments of nine National Art Honor Society students.
After picking the size of their cup, customers make their way to the shop's 14 flavor stations, fill their yogurt container with whichever flavor combination they desire and add the toppings.
Orange Leaf is unlike other frozen yogurt locations in that customers are asked to "weigh and pay" at the cash register. Something he said hasn't been a problem with younger customers.
"The kids have been great. They actually come over and check with us to see how much it will cost before adding more."
The frozen yogurt store will have some competition nearby - it is opening less than 100 yards from where is expected to reopen later this summer.
Frozen Yogurt Flavors: Peanut Butter, Coffee, Pomegranate, Classic Tart, Brownie Batter, Cookies & Cream, Raspberry, Green Apple, Strawberry, Wedding Cake, Coconut, Pineapple, Vanilla, Chocolate.
Toppings: Almonds, Walnuts, Capn' Crunch, Fruity Pebbles, Coconut, Granola, Sprinkes, Sour Worms, White Choco Chip, Gummy Worms, Sno Caps, Butterfinger, Heath Bar, Choco Chip, M&Ms, Oreos, Chocolate Covered Pretzels.
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